Company profile

BeFresh Ltd. is a premium-fresh produce distributer based in Tel Aviv, a city that is also known as Europe’s main technology hub (according to the Wall Street Journal), and ranked the world’s 2nd best startup ecosystem (by the Startup Genome).
Since its creation in 2007, BeFresh has been constantly leveraging its diverse portfolio of of fresh produce by some of the most successful growers in Israel. These agriculture experts have been, for well over a decade,  successfully implmenting cutting-edge technologies in their businesses. While BeFresh offers a diverse range of fresh produce, there are few lines that particularly popular, namely: peppers, cherry tomatoes and avocado.

We take great pride in assisting our partner’s businesses in delivering top quality produce in respectable timeframes. Our customers include fresh produce wholesalers and traders, retail food chains, restaurant chains, charities, and more.



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